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We’re sure you’ve been asked this question, and had to answer it, thousands of times. Despite years in business and great success and growth, it was never an easy one for any of us at Pyramid to answer, especially in this tweeter world of conversation. That’s why, last year, we sat down and decided it was time to define who we are and what we do, and we decided it was time to “brand” ourselves.

What we learned about our business was pretty eye opening, mostly because we found out what we do is actually very simple to explain. We get businesses past their bottlenecks.  What exactly does that mean? It means, when a company realizes they’ve spent two years on an IT project and doesn’t have much to show for it and isn’t sure why, they call us. It also means when a department has logged 1000s of hours developing a mobile app, yet has no “app” to show, they call us.  And it means when a company realizes they have three weeks of testing to do and no people resources to do it, they call us. Companies call us all the time when they are “stuck” at a point and can’t get past it. Our job is to come in and get them past whatever is causing the bottleneck. 

We get you past the bottlenecks. That’s our new tagline and that’s what we do. It’s our story, and we’re pretty excited about it.  We believe our new “brand” makes it easy for anyone at our company to answer the question, “What do you do?” and more importantly, enables everyone to understand how Pyramid  helps our clients.

Re-branding isn’t easy for any company. It involves intensive assessment, both internally and externally. You have to ask some vital questions and determine who your key audience is. What are their biggest pain points? How do we get rid of them? Once you can clearly answer these questions, you can brand your services to match.  That’s what we did, and we are confident the results were worth the effort.

The sophistication of our solutions, as well as the way people use Pyramid to drive results—from IT to business—is evident in our new branding and clearly represents how Pyramid has evolved with the market. And now, by the way, clients are calling us before they get into a bottleneck.

We’re excited to share the Pyramid brand with you. Our new website offers a fresh look with an updated logo, tagline and clear explanations of all solutions. Whether your project involves quality assurance solutions, mobile solutions, enterprise solutions or product solutions, the site allows quick and easy navigation that steers you in the right direction. We hope you’ll take some time to explore our site to learn more about who we are as an organization, the culture we have developed and the leadership team behind the success.

Contact us and tell us about your next project. We’ll show you how to get it done, without the bottlenecks. With Pyramid, you’ll get it out the door quicker than you ever thought possible.

Randall McCroskey

About the author

Randall McCroskey

Vice President, Enterprise Solutions

Since 2006, Randall has been helping technology executives digitally transform their business as Vice President of Pyramid Consulting Solutions. Relationships are his daily driving force and his desire to trust and serve those in his professional and personal life constantly motivate him. Atlanta is a great city for Randall, as he hates the cold and prefers warm weather near the water. His greatest pride is the partnerships with colleagues, friends, and fellow professionals he has made along the way.

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