Six Signs Your Mobile Center of Excellence isn’t Excellent yet.
Companies are rushing to set up their Mobile Centers of Excellence. Many say they already have one in place. Some do. But a lot think they have a Mobile CoE, when all they really have is a handful of mobile specialists. Until you’ve got a true Mobile CoE, your mobile initiatives will be more fragmented, more costly, and less effective. How do you know if your CoE isn’t excellent yet? Look for these these six telltale signs….
10 Reasons Mobile Apps Fail (The First Chapter: Reasons 1-5)
First, the bad news. In the rush to get enterprise mobile apps out the door fast, a lot of things aren’t turning out as expected. A surprising number of these apps end up with low user adoption, short shelf lives, and disappointing ROI. The good news is that about 90% of mobile app failures can be attributed to the same 10 reasons – and all of them can be avoided. Use these 10 points as a kind of pre-flight checklist before planning any new mobile initiative, and you dramatically improve your chances of a successful launch.
10 Reasons Mobile Apps Fail (Chapter Two: Reasons 6-10)
In our previous post (Part One: Reasons 1-5), we introduced five very common reasons that enterprise mobile apps fail. By failure, we mean more than just failure to launch. That’s because success is not simply delivering an app on time. Success is when your app is driving customer engagement, achieving business objectives, and delivering ROI. Now, let’s look at reasons 6-10. Together, all 10 reasons make a useful pre-flight checklist for your next mobile app.