Data is the fundamental building block of any organisation. Any transactional data helps analyse how well your organisation is performing as well as optimize your operations for better results. With digitisation making its mark everywhere, it is not an easy task to keep track of the data pouring in from all directions. Organisations have to deal with transactional logs, social data, structured, unstructured, and semi-structured data, which are all going to be captured in a digital format. The traditional methods of simply storing data in a common database go for a toss with such large volumes of data.